Greenplum

Analysis of data warehouse DBMS vendor Greenplum and its successor, EMC’s Data Computing division. Related subjects include:

March 20, 2009

More on Greenplum, Fox/MySpace, and load speeds

Eric Lai offers more facts, figures, explanation, and competitive insight than I did on Greenplum’s loading of the Fox/MySpace database, including that Greenplum is being loaded with data at the 4 TB/hour rate only for half an hour at a time.

Also, Eric cites the Greenplum Fox Interactive Media database as being only 200 TB in size.  Surely there is some confusion somewhere, since Greenplum described it as being 400 TB back in August.

March 20, 2009

Greenplum claims very fast load speeds, and Fox still throws away most of its MySpace data

Data warehouse load speeds are a contentious issue.  Vertica contrived a benchmark with a 5 1/2 terabyte/hour load rate.  Oracle has gotten dinged for very low load speeds, which then are hotly debated.  I was told recently of a Greenplum partner’s salesman steering a prospect who needed rapid load speeds away from Greenplum, which seemed odd to me.

Now Greenplum has come out swinging, claiming “consistent” load speeds of 4 terabytes/hour at its Fox Interactive Media account, and armed with a customer quote saying just that.  Note however that load speeds tend to be proportional to the number of disks, and there are a LOT of disks at that installation.

One way to think about load speeds is — how long would it take to load the entire database? It seems as if the Fox database could be loaded, perhaps not in one week, but certainly in less than two. Flipping that around, the Fox site only has enough capacity to hold less than 2 weeks of detailed data. (This is not uncommon in network event kinds of databases.) And a corollary of that is — worldwide storage sales are still constrained by cost, not by absolute limits on the amounts of data enterprises would like to store.

March 18, 2009

Database implications if IBM acquires Sun

Reported or rumored merger discussions between IBM and Sun are generating huge amounts of discussion today (some links below). Here are some quick thoughts around the subject of how the IBM/Sun deal — if it happens — might affect the database management system industry. Read more

March 7, 2009

Three Greenplum customers’ applications of MapReduce

Greenplum (and Truviso) advisor Joseph Hellerstein offers a few examples of MapReduce applications (specifically Greenplum MapReduce), namely:

The big aha moment occured for me during our panel discussion, which included Luke Lonergan from Greenplum, Roger Magoulas from O’Reilly, and Brian Dolan from Fox Interactive Media (which runs MySpace among other web properties).

Roger talked about using MapReduce to extract structured entities from text for doing tech trend analyses from billions of rows of online job postings.  Brian (who is a mathematician by training) was talking about implementing conjugate gradiant and Support Vector Machines in parallel SQL to support “hypertargeting” for advertisers.  I mentioned how Jonathan Goldman at LinkedIn was using SQL and MapReduce to do graph algorithms for social network analysis.

Incidentally: While it’s been some months since I asked, my sense is that the O’Reilly text extraction is home-grown, and primitive compared to what one could do via commercial products. That said, if the specific application is examining job postings, I’m not sure how much value more sophisticated products would add. After all, tech job listings are generally written in a style explicitly designed to ensure that most or all of their meaning is conveyed simply by a bag of keywords. And by the way, this effort has been underway for quite some time.

Related link

March 7, 2009

Greenplum discloses a bit of pricing

Getting information about Greenplum pricing is not always easy.  However, a bit was disclosed in a recent Greenplum blog post, which said:

… roughly $200k … For that amount you get the hardware, software and services to stand up around a 4TB (usable) Greenplum DW …

No doubt there are large quantity discounts for much bigger systems.

March 5, 2009

Fox Interactive Media’s multi-hundred terabyte database running on Greenplum

Greenplum’s largest named account is Fox Interactive Media — the parent organization of MySpace — which has a multi-hundred terabyte database that it uses for hardcore data mining/analytics. Greenplum has been engaging in regrettable business practices, claiming that it is in the process of supplanting Aster Data at Fox/MySpace. In fact, MySpace’s use of Aster is more mission-critical than Fox’s use of Greenplum, and is increasing significantly.

Still, as Greenplum’s gushing customer video with Fox Interactive Media* illustrates, the Fox/Greenplum database is impressive on its own merits. Read more

March 2, 2009

Named customer silliness

Neither Greenplum nor eBay will say for the record that eBay is a Greenplum customer. Indeed, saying that is quite verboten. On the other hand, Greenplum’s press release boilerplate says that Skype is a Greenplum customer, and Skype is of course a subsidiary of eBay.  (Edit: Speaking of silliness, fixed a typo there.)

The point of such distinctions is sometimes lost on me.

In related news, of Greenplum’s two customers who back in August were supposedly heading into production soon with petabyte-plus databases, one hasn’t yet made it to that size. (“As we speak” turned out to be a longer conversation than I might have anticipated ….) The other (of course unnamed) customer has, Greenplum assures me, made it that high.  But upon checking with that (unnamed, in case I forgot to mention the point) customer, I don’t detect a whole lot of enthusiasm about Greenplum.

February 23, 2009

MapReduce user eHarmony chose Netezza over Aster or Greenplum

Depending on which IDG reporter you believe, eHarmony has either 4 TB of data or more than 12 TB, stored in Oracle but now analyzed on Netezza.  Interestingly, eHarmony is a Hadoop/MapReduce shop, but chose Netezza over Aster Data or Greenplum even so.  Price was apparently an important aspect of the purchase decision. Netezza also seems to have had a very smooth POC. Read more

February 4, 2009

Draft slides on how to select an analytic DBMS

I need to finalize an already-too-long slide deck on how to select an analytic DBMS by late Thursday night.  Anybody see something I’m overlooking, or just plain got wrong?

Edit: The slides have now been finalized.

January 27, 2009

Introduction to Pentaho

I finally caught up with Pentaho, which along with Jaspersoft is one of the two most visible open source business intelligence companies, Actuate perhaps excepted. Highlights included:

Read more

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