Application areas
Posts focusing on the use of database and analytic technologies in specific application domains. Related subjects include:
- Any subcategory
- (in Text Technologies) Specific application areas for text analytics
Some stuff I’m thinking about (early 2014)
From time to time I like to do “what I’m working on” posts. From my recent blogging, you probably already know that includes:
- Hadoop (always, and please see below).
- Analytic RDBMS (ditto).
- NoSQL and NewSQL.
- Specifically, SQL-on-Hadoop
- Schema-on-need.
- Spark and other memory-centric technology, including streaming.
- Public policy, mainly but not only in the area of surveillance/privacy.
- General strategic advice for all sizes of tech company.
Other stuff on my mind includes but is not limited to:
1. Certain categories of buying organizations are inherently leading-edge.
- Internet companies have adopted Hadoop, NoSQL, NewSQL and all that en masse. Often, they won’t even look at things that are conventional or expensive.
- US telecom companies have been buying 1 each of every DBMS on the market since pre-relational days.
- Financial services firms — specifically algorithmic traders and broker-dealers — have been in their own technical world for decades …
- … as have national-security agencies …
- … as have pharmaceutical research departments.
Fine. But what really intrigues me is when more ordinary enterprises also put leading-edge technologies into production. I pester everybody for examples of that.
The games of Watson
IBM excels at game technology, most famously in Deep Blue (chess) and Watson (Jeopardy!). But except at the chip level — PowerPC — IBM hasn’t accomplished much at game/real world crossover. And so I suspect the Watson hype is far overblown.
I believe that for two main reasons. First, whenever IBM talks about big initiatives like Watson, it winds up bundling a bunch of dissimilar things together and claiming they’re a seamless whole. Second, some core Watson claims are eerily similar to artificial intelligence (AI) over-hype three or more decades past. For example, the leukemia treatment advisor that is being hopefully built in Watson now sounds a lot like MYCIN from the early 1970s, and the idea of collecting a lot of tidbits of information sounds a lot like the Cyc project. And by the way:
- MYCIN led to E-MYCIN, which led to the company Teknowledge, which raised a lot of money* but now has almost faded from memory.
- Cyc is connected to the computer science community’s standard unit of bogosity.
| Categories: Health care, IBM and DB2, Scientific research, Text | 3 Comments |
DataStax/Cassandra update
Cassandra’s reputation in many quarters is:
- World-leading in the geo-distribution feature.
- Impressively scalable.
- Hard to use.
This has led competitors to use, and get away with, sales claims along the lines of “Well, if you really need geo-distribution and can’t wait for us to catch up — which we soon will! — you should use Cassandra. But otherwise, there are better choices.”
My friends at DataStax, naturally, don’t think that’s quite fair. And so I invited them — specifically Billy Bosworth and Patrick McFadin — to educate me. Here are some highlights of that exercise.
DataStax and Cassandra have some very impressive accounts, which don’t necessarily revolve around geo-distribution. Netflix, probably the flagship Cassandra user — since Cassandra inventor Facebook adopted HBase instead — actually hasn’t been using the geo-distribution feature. Confidential accounts include:
- A petabyte or so of data at a very prominent company, geo-distributed, with 800+ nodes, in a kind of block storage use case.
- A messaging application at a very prominent company, anticipated to grow to multiple data centers and a petabyte of so of data, across 1000s of nodes.
- A 300 terabyte single-data-center telecom account (which I can’t find on DataStax’s extensive customer list).
- A huge health records deal.
- A Fortune 10 company.
DataStax and Cassandra won’t necessarily win customer-brag wars versus MongoDB, Couchbase, or even HBase, but at least they’re strongly in the competition.
DataStax claims that simplicity is now a strength. There are two main parts to that surprising assertion. Read more
Glassbeam instantiates a lot of trends
Glassbeam checked in recently, and they turn out to exemplify quite a few of the themes I’ve been writing about. For starters:
- Glassbeam has an analytic technology stack focused on poly-structured machine-generated data.
- Glassbeam partially organizes that data into event series …
- … in a schema that is modified as needed.
Glassbeam basics include:
- Founded in 2009.
- Based in Santa Clara. Back-end engineering in Bangalore.
- $6 million in angel money; no other VC.
- High single-digit customer count, …
- … plus another high single-digit number of end customers for an OEM offering a limited version of their product.
All Glassbeam customers except one are SaaS/cloud (Software as a Service), and even that one was only offered a subscription (as oppose to perpetual license) price.
So what does Glassbeam’s technology do? Glassbeam says it is focused on “machine data analytics,” specifically for the “Internet of Things”, which it distinguishes from IT logs.* Specifically, Glassbeam sells to manufacturers of complex devices — IT (most of its sales so far ), medical, automotive (aspirational to date), etc. — and helps them analyze “phone home” data, for both support/customer service and marketing kinds of use cases. As of a recent release, the Glassbeam stack can: Read more
Entity-centric event series analytics
Much of modern analytic technology deals with what might be called an entity-centric sequence of events. For example:
- You receive and open various emails.
- You click on and look at various web sites and pages.
- Specific elements are displayed on those pages.
- You study various products, and even buy some.
Analytic questions are asked along the lines “Which sequences of events are most productive in terms of leading to the events we really desire?”, such as product sales. Another major area is sessionization, along with data preparation tasks that boil down to arranging data into meaningful event sequences in the first place.
A number of my clients are focused on such scenarios, including WibiData, Teradata Aster (e.g. via nPath), Platfora (in the imminent Platfora 3), and others. And so I get involved in naming exercises. The term entity-centric came along a while ago, because “user-centric” is too limiting. (E.g., the data may not be about a person, but rather specifically about the actions taken on her mobile device.) Now I’m adding the term event series to cover the whole scenario, rather than the “event sequence(s)” I might appear to have been hinting at above.
I decided on “event series” earlier this week, after noting that: Read more
Aster 6, graph analytics, and BSP
Teradata Aster 6 has been preannounced (beta in Q4, general release in Q1 2014). The general architectural idea is:
- There are multiple data stores, the first two of which are:
- The classic Aster relational data store.
- A file system that emulates HDFS (Hadoop Distributed File System).
- There are multiple processing “engines”, where an engine is what occupies and controls a processing thread. These start with:
- Generic analytic SQL, as Aster has had all along.
- SQL-MR, the MapReduce Aster has also had all along.
- SQL-Graph aka SQL-GR, a graph analytics system.
- The Aster parser and optimizer accept glorified SQL, and work across all the engines combined.
There’s much more, of course, but those are the essential pieces.
Just to be clear: Teradata Aster 6, aka the Teradata Aster Discovery Platform, includes HDFS compatibility, native MapReduce and ways of invoking Hadoop MapReduce on non-Aster nodes or clusters — but even so, you can’t run Hadoop MapReduce within Aster over Aster’s version of HDFS.
The most dramatic immediate additions are in the graph analytics area.* The new SQL-Graph is supported by something called BSP (Bulk Synchronous Parallel). I’ll start by observing (and some of this is confusing):
- BSP was thought of a long time ago, as a general-purpose computing model, but recently has come to the fore specifically for graph analytics. (Think Pregel and Giraph, along with Teradata Aster.)
- BSP has a kind of execution-graph metaphor, which is different from the graph data it helps analyze.
- BSP is described as being a combination hardware/software technology, but Teradata Aster and everybody else I know of implements it in software only.
- Aster long ago talked of adding a graph data store, but has given up that plan; rather, it wants you to do graph analytics on data stored in tables (or accessed through views) in the usual way.
Use cases suggested are a lot of marketing, plus anti-fraud.
*Pay no attention to Aster’s previous claims to do a good job on graph — and not only via nPath — in SQL-MR.
So far as I can infer from examples I’ve seen, the semantics of Teradata Aster SQL-Graph start:
- Ordinary SQL except in the FROM clause.
- Functions/operators that are the arguments for FROM; of course, they output tables. You can write these yourself, or use Teradata Aster’s prebuilt ones.
Within those functions, the core idea is: Read more
Libraries in Teradata Aster
I recently wrote (emphasis added):
My clients at Teradata Aster probably see things differently, but I don’t think their library of pre-built analytic packages has been a big success. The same goes for other analytic platform vendors who have done similar (generally lesser) things. I believe that this is because such limited libraries don’t do enough of what users want.
The bolded part has been, shall we say, confirmed. As Randy Lea tells it, Teradata Aster sales qualification includes the determination that at least one SQL-MR operator — be relevant to the use case. (“Operator” seems to be the word now, rather than “function”.) Randy agreed that some users prefer hand-coding, but believes a large majority would like to push work to data analysts/business analysts who might have strong SQL skills, but be less adept at general mathematical programming.
This phrasing will all be less accurate after the release of Aster 6, which extends Aster’s capabilities beyond the trinity of SQL, the SQL-MR library, and Aster-supported hand-coding.
Randy also said:
- A typical Teradata Aster production customer uses 8-12 of the prebuilt functions (but now they seem to be called operators).
- nPath is used in almost every Aster account. (And by now nPath has morphed into a family of about 5 different things.)
- The Aster collaborative filtering operator is used in almost every account.
- Ditto a/the text operator.
- Several business intelligence vendors are partnering for direct access to selected Teradata Aster operators — mentioned were Tableau, TIBCO Spotfire, and Alteryx.
- I don’t know whether this is on the strength of a specific operator or not, but Aster is used to help with predictive parts failure applications in multiple industries.
And Randy seemed to agree when I put words in his mouth to the effect that the prebuilt operators save users months of development time.
Meanwhile, Teradata Aster has started a whole new library for relationship analytics.
| Categories: Application areas, Aster Data, Data warehousing, Predictive modeling and advanced analytics, Teradata, Text | 1 Comment |
Trends in predictive modeling
I talked with Teradata about a bunch of stuff yesterday, including this week’s announcements in in-database predictive modeling. The specific news was about partnerships with Fuzzy Logix and Revolution Analytics. But what I found more interesting was the surrounding discussion. In a nutshell:
- Teradata is finally seeing substantial interest in in-database modeling, rather than just in-database scoring (which has been important for years) and in-database data preparation (which is a lot like ELT — Extract/Load/transform).
- Teradata is seeing substantial interest in R.
- It seems as if similar groups of customers are interested in both parts of that, such as:
- Usual-suspect consumer marketing sectors (telecom, credit card, retail).*
- Semiconductor manufacturing.**
- Parallelized SAS modeling on Teradata seems to be limited by the small number of algorithms that are parallelized. (SAS scoring, I presume, is a different matter.)
This is the strongest statement of perceived demand for in-database modeling I’ve heard. (Compare Point #3 of my July predictive modeling post.) And fits with what I’ve been hearing about R.
| Categories: EAI, EII, ETL, ELT, ETLT, Parallelization, Predictive modeling and advanced analytics, Revolution Analytics, SAS Institute, Telecommunications, Teradata | 1 Comment |
The Hemisphere program
Another surveillance slide deck has emerged, as reported by the New York Times and other media outlets. This one is for the Hemisphere program, which apparently:
- Stores CDRs (Call Detail Records), many or all of which are collected via …
- … some kind of back door into the AT&T switches that many carriers use. (See Slide 2.)
- Has also included “subscriber information” for AT&T phones since July, 2012.
- Contains “long distance and international” CDRs back to 1987.
- Currently adds 4 billion CDRs per day.
- Is administered by a Federal drug-related law enforcement agency but …
- … is used to combat many non-drug-related crimes as well. (See Slides 21-26.)
Other notes include:
- The agencies specifically mentioned on Slide 16 as making numerous Hemisphere requests are the DEA (Drug Enforcement Agency) and DHS (Department of Homeland Security).
- “Roaming” data giving city/state is mentioned in the deck, but more precise geo-targeting is not.
I’ve never gotten a single consistent figure, but typical CDR size seems to be in the 100s of bytes range. So I conjecture that Project Hemisphere spawned one of the first petabyte-scale databases ever.
Hemisphere Project unknowns start: Read more
| Categories: Data warehousing, GIS and geospatial, Petabyte-scale data management, Specific users, Surveillance and privacy, Telecommunications | Leave a Comment |
Hortonworks business notes
Hortonworks did a business-oriented round of outreach, talking with at least Derrick Harris and me. Notes from my call — for which Rob Bearden didn’t bother showing up — include, in no particular order:
- Hortonworks denies advanced acquisition discussions with either Microsoft and Intel. Of course, that doesn’t exactly contradict the widespread story of Intel having made an acquisition offer. Edit: I have subsequently heard, very credibly, that the denial was untrue.
- As vendors usually do, Hortonworks denies the extreme forms of Cloudera’s suggestion that Hortonworks competitive wins relate to price slashing. But Hortonworks does believe that its license fees often wind up being lower than Cloudera’s, due especially to Hortonworks offering few extra-charge items than Cloudera.
- Hortonworks used a figure of ~75 subscription customers. Edit: That figure turns out in retrospect to have been inflated. This does not include OEM sales through, for example, Teradata, Microsoft Azure, or Rackspace. However, that does include …
- … a small number of installations hosted in the cloud — e.g. ~2 on Amazon Web Services — or otherwise remotely. Also, testing in the cloud seems to be fairly frequent, and the cloud can also be a source of data ingested into Hadoop.
- Since Hortonworks a couple of times made it seem that Rackspace was an important partner, behind only Teradata and Microsoft, I finally asked why. Answers boiled down to a Rackspace Hadoop-as-a-service offering, plus joint work to improve Hadoop-on-OpenStack.
- Other Hortonworks reseller partners seem more important in terms of helping customers consume HDP (Hortonworks Data Platform), rather than for actually doing Hortonworks’ selling for it. (This is unsurprising — channel sales rarely are a path to success for a product that is also appropriately sold by a direct force.)
- Hortonworks listed its major industry sectors as:
- Web and retailing, which it identifies as one thing.
- Media.
- Telecommunications.
- Health care (various subsectors).
- Financial services, which it called “competitive” in the kind of tone that usually signifies “we lose a lot more than we win, and would love to change that”.
In Hortonworks’ view, Hadoop adopters typically start with a specific use case around a new type of data, such as clickstream, sensor, server log, geolocation, or social. Read more