Application areas
Posts focusing on the use of database and analytic technologies in specific application domains. Related subjects include:
- Any subcategory
- (in Text Technologies) Specific application areas for text analytics
More notes on Oracle NoSQL
A reporter asked me for some thoughts on Oracle’s new NoSQL product. For the most part, I stand by my previous comments on Oracle NoSQL. Still, NoSQL in general deserves a place in Oracle shops, so it makes sense for Oracle to try to coopt it.
Oracle’s core DBMS is not well suited to track interactions (e.g. web clicks), even in cases where it’s the choice for transactions; it’s unnecessarily heavyweight. What’s worse, using the same database to store actions and interactions can lead to serious reliability problems. If a better architecture is to dump the clicks into some NoSQL store, massage the information, and eventually put some derived data into a relational DBMS, then Oracle will naturally try to own each step of the data pipeline.
Dynamic schemas are another area of Oracle weakness, leading in some cases to outright Oracle replacements. However, pure key-value stores go too far to the opposite extreme; you should at least be able to index and retrieve data one field at a time. Based on what I’ve seen of Oracle’s marketing literature, that feature will be missing from the first release of Oracle’s NoSQL.* Until it’s in there, and until it works well, I don’t see why anybody should use Oracle’s NoSQL product.
*Frankly, that choice makes no sense to me on any level. Yet it’s the way Oracle seems to have elected to go — or, if it isn’t, then there’s somebody writing Oracle marketing collateral who’s clearly in the wrong line of work.
| Categories: NoSQL, Oracle, Web analytics | 2 Comments |
What those nested data structures are about
As I’ve noted before, the very big web companies have an issue with nested data structures. The subject came up in XLDB talks yesterday too, so my big goal for lunch was to finally understand what was being talked about. Sitting at a table full of eBay and LinkedIn folks turned out to be a good tactic.
The explanation was led by Oliver Ratzesberger, late of eBay* and progenitor of eBay’s Singularity project. In simplest terms, one event can spawn a lot of event attribute information, perhaps in the form of name-value pairs, which it then makes sense to store together in some way. The example Oliver dwelled on was that, on any given web page, there can be 100+ pieces of information to record, including:
- All 50 search results you were shown, and their positions in the search rankings.
- Every ad, image, or graphical element.
- An ID as to which test you were participating in (every page you see on eBay has some element being tested).
*Edit: Oliver subsequently moved on to Sears and then Teradata.
There are several reasons why one might wish to store this information in ways that grieve relational purists. First, reconstructing all this information via joins would be brutally expensive. What’s more, reconstructing all this information via joins could be impractical. Some comes from third party ad servers, which might not reproduce the same ads upon demand. Other is in the form of rankings, which can’t always be reliably reproduced from one query to the next. (That’s just one of several reasons text search and relational DBMS are an awkward fit.)
Also, there’s a strong dynamic schema flavor to these databases. The list of attributes for one web click might be very different in kind from the list for the next page. Forcing that kind of variability into a fixed relational schema, while theoretically possible, doesn’t necessarily make a lot of sense.
| Categories: Data models and architecture, Data warehousing, eBay, Log analysis, Web analytics | 7 Comments |
Commercial software for academic use
As Jacek Becla explained:
- Academic scientists like their software to be open source, for reasons that include both free-like-speech and free-like-beer.
- What’s more, they like their software to be dead-simple to administer and use, since they often lack the dedicated human resources for anything else.
Even so, I think that academic researchers, in the natural and social sciences alike, commonly overlook the wealth of commercial software that could help them in their efforts.
I further think that the commercial software industry could do a better job of exposing its work to academics, where by “expose” I mean:
- Give your stuff to academics for free.
- Call their attention to your free offering.
Reasons to do so include:
- Public benefit. Scientific research is important.
- Training future customers. There’s huge academic/commercial crossover, especially as students join the for-profit workforce.
| Categories: Business intelligence, Data warehousing, Infobright, Petabyte-scale data management, Predictive modeling and advanced analytics, Scientific research | 7 Comments |
IBM is buying parallelization expert Platform Computing
IBM is acquiring Platform Computing, a company with which I had one briefing, last August. Quick background includes: Read more
| Categories: Hadoop, IBM and DB2, Investment research and trading, MapReduce, Parallelization, Scientific research | 5 Comments |
Text data management, Part 1: Confusion
This is Part 1 of a three post series. The posts cover:
- Confusion about text data management.
- Choices for text data management (general and short-request).
- Choices for text data management (analytic).
There’s much confusion about the management of text data, among technology users, vendors, and investors alike. Reasons seems to include:
- The terminology around text data is inaccurate.
- Data volume estimates for text are misleading.
- Multiple different technologies are in the mix, including:
- Enterprise text search.
- Text analytics — text mining, sentiment analysis, etc.
- Document stores — e.g. document-oriented NoSQL, or MarkLogic.
- Log management and parsing — e.g. Splunk.
- Text archiving — e.g., various specialty email archiving products I couldn’t even name.
- Public web search — Google et al.
- Text search vendors have disappointed, especially technically.
- Text analytics vendors have disappointed, especially financially.
- Other analytic technology vendors ignore what the text analytic vendors actually have accomplished, and reinvent inferior wheels rather than OEM the state of the art.
Above all: The use cases for text data vary greatly, just as the use cases for simply-structured databases do.
There are probably fewer people now than there were six years ago who need to be told that text and relational database management are very different things. Other misconceptions, however, appear to be on the rise. Specific points that are commonly overlooked include: Read more
| Categories: Analytic technologies, Archiving and information preservation, Google, Log analysis, MarkLogic, NoSQL, Oracle, Splunk, Text | 2 Comments |
XLDB: The one conference I like to attend
I’m not a big fan of conferences, but I really like XLDB. Last year I got a lot out of XLDB, even though I couldn’t stay long (my elder care issues were in full swing). The year before I attended the whole thing — in Lyon, France, no less — and learned a lot more. This year’s XLDB conference is at SLAC — the organization formerly known as the Stanford Linear Accelerator Center — on Sand Hill Road in Menlo Park, October 18-19. As of right now, I plan to be there, at least on the first day. XLDB’s agenda and registration details (inexpensive) can be found on the XLDB conference website.
The only reason I wouldn’t go is if that turned out to be a lousy week for me to travel to California.
The people who go XLDB tend to be really smart — either research scientists, hardcore database technologists, or others who can hold their own with those folks. Audience participation can be intense; the most talkative members I can recall were Mike Stonebraker, Martin Kersten, Michael McIntire, and myself. Even the vendor folks tend to the smart — past examples include Stephen Brobst, Jeff Hammerbacher, Luke Lonergan, and IBM Fellow Laura Haas. When we had a datageek bash on my last trip to the SF area, several guys said they were planning to attend XLDB as well.
XLDB stands for eXtremely Large DataBases, and those are indeed what gets talked about there. Read more
| Categories: Data warehousing, Predictive modeling and advanced analytics, Scientific research | 5 Comments |
Hadoop notes
I visited California recently, and chatted with numerous companies involved in Hadoop — Cloudera, Hortonworks, MapR, DataStax, Datameer, and more. I’ll defer further Hadoop technical discussions for now — my target to restart them is later this month — but that still leaves some other issues to discuss, namely adoption and partnering.
The total number of enterprises in the world paying subscription and license fees that they would regard as being for “Hadoop or something Hadoop-related” probably is not much over 100 right now, but I’d expect to see pretty rapid growth. Beyond that, let’s divide customers into three groups:
- Internet businesses.
- Traditional enterprises ‘ internet operations.
- Traditional enterprises’ other operations.
Hadoop vendors, in different mixes, claim to be doing well in all three segments. Even so, almost all use cases involve some kind of machine-generated data, with one exception being a credit card vendor crunching a large database of transaction details. Multiple kinds of machine-generated data come into play — web/network/mobile device logs, financial trade data, scientific/experimental data, and more. In particular, pharmaceutical research got some mentions, which makes sense, in that it’s one area of scientific research that actually enjoys fat for-profit research budgets.
| Categories: Cloudera, Hadoop, Health care, Hortonworks, Investment research and trading, Log analysis, MapR, MapReduce, Market share and customer counts, Scientific research, Web analytics | 5 Comments |
Aster Data business trends
Last month, I reviewed with the Aster Data folks which markets they were targeting and selling into, subsequent to acquisition by their new orange overlords. The answers aren’t what they used to be. Aster no longer focuses much on what it used to call frontline (i.e., low-latency, operational) applications; those are of course a key strength for Teradata. Rather, Aster focuses on investigative analytics — they’ve long endorsed my use of the term — and on the batch run/scoring kinds of applications that inform operational systems.
| Categories: Analytic technologies, Application areas, Aster Data, Data warehousing, DataStax, RDF and graphs, Surveillance and privacy, Teradata, Web analytics | 1 Comment |
Data management at Zynga and LinkedIn
Mike Driscoll and his Metamarkets colleagues organized a bit of a bash Thursday night. Among the many folks I chatted with were Ken Rudin of Zynga, Sam Shah of LinkedIn, and D. J. Patil, late of LinkedIn. I now know more about analytic data management at Zynga and LinkedIn, plus some bonus stuff on LinkedIn’s People You May Know application. 🙂
It’s blindingly obvious that Zynga is one of Vertica’s petabyte-scale customers, given that Zynga sends 5 TB/day of data into Vertica, and keeps that data for about a year. (Zynga may retain even more data going forward; in particular, Zynga regrets ever having thrown out the first month of data for any game it’s tried to launch.) This is game actions, for the most part, rather than log files; true logs generally go into Splunk.
I don’t know whether the missing data is completely thrown away, or just stashed on inaccessible tapes somewhere.
I found two aspects of the Zynga story particularly interesting. First, those 5 TB/day are going straight into Vertica (from, I presume, memcached/Membase/Couchbase), as Zynga decided that sending the data to some kind of log first was more trouble than it’s worth. Second, there’s Zynga’s approach to analytic database design. Highlights of that include: Read more
| Categories: Aster Data, Couchbase, Data models and architecture, Games and virtual worlds, Greenplum, Hadoop, Petabyte-scale data management, Specific users, Vertica Systems, Zynga | 27 Comments |
Couchbase business update
I decided I needed some Couchbase drilldown, on business and technology alike, so I had solid chats with both CEO Bob Wiederhold and Chief Architect Dustin Sallings. Pretty much everything I wrote at the time Membase and CouchOne merged to form Couchbase (the company) still holds up. But I have more detail now. 😉
Context for any comments on customer traction includes:
- Membase went into limited production release in October, and full release in January. Similar things are true of CouchDB.
- Hence, most sales of Couchbase’s products have been made over the past 6 months.
- Couchbase (the merged product) is at this point only in a pre-production developer’s release.
- Couchbase has both a direct sales force and a classic open-source “funnel”-based online selling model. Naturally, Couchbase’s understanding of what its customers are doing is more solid with respect to the direct sales base.
- Most of Couchbase’s revenue to date seems to have come from a limited number of big-ticket “lighthouse” accounts (as opposed to, say, the larger number of smaller deals that come in through the online funnel).
That said,
- Most Membase purchases are for new applications, as opposed to memcached migrations. However, customers are the kinds of companies that probably also are using memcached elsewhere.
- Most other Membase purchases are replacements for the Membase/MySQL combination. Bob says those are easy sales with short sales cycles.
- Pure memcached support is a small but non-zero business for Couchbase, and a fine source of upsell opportunities.
- In the pipeline but not so much yet in the customer base are SaaS vendors and the like who use and may want to replace traditional DBMS such as Oracle. Other than among those, Couchbase doesn’t compete much yet with Oracle et al.
- Pure CouchDB isn’t all that much of a business, at least relative to community size, as CouchDB is a single-server product commonly used by people who are content not to pay for support.
Membase sales are concentrated in five kinds of internet-centric companies, which in declining order are: Read more