March 18, 2014

Real-time analytics for everybody, uniquely from us!!

In my latest post, I noted that

The “real-time analytics” gold rush I called out last year continues.

I also recently mocked the slogan

Analytics for everybody!

So when I saw today an email subject line

[Vendor X] to announce real-time analytics for everyone …

I laughed. Indeed, I snorted so loudly that Linda — who was on a different floor of our house — called to check that I was OK. 🙂

As the day progressed, I had a consulting call with a client, and what did I see on the first substantive slide? There were references to:

broader audience

and

real-time data analysis

The trends — real or imaginary — are melting into each other!

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