October 9, 2008
Aster Data on online marketing data warehousing
Aster Data’s blog is getting to be like Vertica’s, in that I find myself recommending a large fraction of its posts.
The virtue of the latest one is that it strings together several customer examples in related areas of online marketing (which is pretty much the only sector Aster has so far sold into). I’ve tended to overgeneralize a bit, and use terms like “web analytics” or “clickstream analysis” even when they don’t wholly apply. The Aster post is a good antidote to that.
Categories: Application areas, Aster Data, Data warehousing, Web analytics
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One Response to “Aster Data on online marketing data warehousing”
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Curt,
We are proud of our customers: “pretty much the only sector” makes it sound as if rapid adoption via repeatable wins is bad 🙂
More seriously, our customers are using our product in very innovative ways, and the 3 examples in the blog point to a consistent use-case where data warehousing is urgent and revenue-generating: hence the term “frontline”. Are users, analysts, other vendors seeing this too?
As we see more patterns in our customer’s usage, we will highlight them as well. We hope others will too: data is more vital now than ever before. We should have more discussions of common patterns.