November 7, 2007
Vertica update – HP appliance deal, customer information, and more
Vertica quietly announced an appliance bundling deal with HP and Red Hat today. That got me quickly onto the phone with Vertica’s Andy Ellicott, to discuss a few different subjects. Most interesting was the part about Vertica’s customer base, highlights of which included:
- Vertica’s claim to have “50” customers includes a bunch of unpaid licenses, many of them in academia.
- Vertica has about 15 paying customers.
- Based on conversations with mutual prospects, Vertica believes that’s more customers than DATAllegro has. (Of course, each DATAllegro sale is bigger than one of Vertica’s. Even so, I hope Vertica is wrong in its estimate, since DATAllegro told me its customer count was “double digit” quite a while ago.)
- Most Vertica customers manage over 1 terabyte of user data. A couple have bought licenses showing they intend to manage 20 terabytes or so.
- Vertica’s biggest customer/application category – existing customers and sales pipelines alike – is call detail records for telecommunications companies. (Other data warehouse specialists also have activity in the CDR area.). Major applications are billing assurance (getting the inter-carrier charges right) and marketing analysis. Call center uses are still in the future.
- Vertica’s other big market to date is investment research/tick history. Surely not coincidentally, this is a big area of focus for Mike Stonebraker, evidently at both companies for which he’s CTO. (The other, of course, is StreamBase.)
- Runners-up in market activity are clickstream analysis and general consumer analytics. These seem to be present in Vertica’s pipeline more than in the actual customer base.
- Fraud detection comes up as a specific application in multiple customer segments.
- RDF isn’t a big deal for Vertica yet. However, Vertica does have some RDF pilot projects in the biological research area.
- A lot of Vertica customers use Business Objects and/or Informatica. And as part of QA, Vertica’s product is tested against other major business intelligence tools as well.
As for the HP/Vertica appliance deal:
- Here’s the link to Vertica’s database appliance product page. Note that it mentions 10 terabytes of user data as a representative case.
- Vertica reports that a significant minority of its customers/prospects wanted an appliance alternative.
- HP now has what it surely perceives as a high-end/low-end pair of offerings – Neoview and Vertica. Similarly, Sun has what it perceives as a similar pair – Greenplum and ParAccel. Of course, neither Vertica nor ParAccel would wholly endorse that “low-end” positioning, but they’re glad to have the big-company partnerships even so.
Edit: For more on the data warehouse appliance market overall, please see this December, 2007 post on data warehouse appliance fact and fiction.
Categories: Analytic technologies, Business Objects, Data warehouse appliances, Data warehousing, DATAllegro, HP and Neoview, RDF and graphs, Vertica Systems
Subscribe to our complete feed!
Comments
5 Responses to “Vertica update – HP appliance deal, customer information, and more”
Leave a Reply
[…] HP продаёт Neoview, и помимо этого имеет партнёрство с Vertica. […]
[…] с ними не общался), HP (то же самое, и частично из-за работы через Vertica), Sun (работающий через Greenplum и ParAccel), Attivio, механизмы с […]
Hi, i believe that i saw you visited my web site thus i came to
go back the prefer?.I’m trying to in finding tthings to improve my
site!I guess its adequate to use a few oof your concepts!!
my website; south africa elephant flips car
No matter if some one searches for his vital thing, therefore he/she needs to be available that in detail, so that thing is maintained over here.
travelodge promo code
Vertica update – HP appliance deal, customer information, and more | DBMS 2 : DataBase Management System Services